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lululemon SeaWheeze 2018

SeaWheeze 2018 was bigger and better than ever.
With more guest touch points than ever, we created a truly cohesive 360-degree experience from race registration to last call at Sunset Festival.

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REGISTRATION

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14-week training log book

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RFID Program

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Showcase store product reveal

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Seawheeze x postmark beer

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 Photo @postmarkbrewing

Photo @postmarkbrewing


SeaWheeze Showcase store

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Instagram Gif Stickers


Finish line + Swag

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Sunset Festival

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Role: Lead designer
Art Direction: Bev Turner, Veronica Stark, Dan O’Leary, Anthony Hooper
Writing: Alyssa Free, Ali Hackett
Illustration: Tom Abbiss Smith