lululemon SeaWheeze 2017

Coastal Kaleidoscope is our magic-inspired celebration of the natural high we experience from living and running on the West Coast. Through a weekend of yoga, run and party, runners experience a perspective-shifting and invigorating natural high that makes them see themselves and the world around them with an entirely fresh set of eyes.

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Print material, social media, exclusive product capsule promotion, beer can, video start arch, finish arch and hoarding, music festival collateral and more.

Role: lead designer
Writing: Cayley Thiessen
Art Direction: Tony Hird, Bev Turner

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SeaWheeze Half Marathon 2018

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Cactus Club Gifys